STAND OUT
For wellness experts who want a niche with passion AND profitDefine your niche and validate your digital offer so you can stop guessing and start building.
You know you’re meant for more than teaching the same classes, seeing the same clients, or endlessly swapping time for money.
You've outgrown the 1:1 grind, now you’re ready to serve deeper, earn more, and finally step into your potential.
“I could do that. I want to do that.”
But every time you sit down to decide who your offer is for… you freeze.
Your brain goes into that familiar spiral:
-
“What if I pick the wrong niche?”
-
“What if I leave people out or annoy my clients?”
-
“What if no one buys?”
-
“What if I’m not enough of an expert?”
So instead of taking action, you tweak your bio (again), open another Canva template (again), and tell yourself you’ll “figure it out later.”
Here is the problem...
Your digital business can’t grow until you choose a direction. And that direction starts with your niche👇🏻
Introducing: Stand OUT
A short, practical course to help wellness professionals finally get unstuck and define a niche that feels aligned, profitable, and full of possibility.
Inside, we’ll work through the exact process I use with my private coaching clients to:
-
Identify who you’re best positioned to help (and why they need you).
-
Clarify what problem you solve and what promise you can confidently make.
-
Validate your ideas through simple market research (no tech, no overwhelm).
-
Craft a niche statement that you can stand behind — and sell from.
Clarity guaranteed - you’ll make more progress in this short programme than you have in months of overthinking and circling the same ideas.
My expertise deserves to STAND OUT - sign me up!
Hi, I'm your coach, Caroline Copp
I’ve been in wellness for over 20 years - and online since 2018.
And I’ll be honest… I’ve been right where you are now!
I’ve created more digital offers than I can count - Pilates memberships, back-care courses, pelvic floor programs, mindfulness challenges - you name it, I’ve probably launched (and buried) it.
Why? Because I didn’t nail my niche.
I tried to help everyone, which meant I was resonating with no one.
It wasn’t until I slowed down, asked the right questions, and built something for a specific person with a specific problem that everything changed.
My digital business scaled.
My message became magnetic.
And I finally built the freedom, impact, and income I’d been chasing all along.
Now I help other wellness professionals do the same - starting with the most important (and hardest) step: nailing your niche.