NAIL YOUR WELLNESS NICHEÂ
Thinking about taking your expertise online?
Not sure what a niche really is - or whether you even need one?
This free training shows you how a niche actually works in a digital business, how EVERY online wellness expert has one, and how to choose a direction that feels aligned (not restricted) and will have people queueing up to work with you.
Download your free training
In the crowded online wellness space, a clear niche transforms your business, making you instantly referable, memorable, able to command premium pricing, and immediately trustworthy by demonstrating deep expertise in a specific problem.
Unlock these benefits today! Grab your free training and start attracting ideal clients who are eager to work with YOU!
I know you can help anyone...but online you can't help everyone!
Where You Are Now...
Choosing a niche for your digital product sounds simple... until you try to do it.
You’ve got so many skills. So much knowledge. You could help so many different people. So how are you supposed to pick just one?
- You're looking around at Yoga with Adrienne, Caroline Circuits and Jo Wicks and wondering why they don't have a niche (SPOILER: they do, and i'll share what in this training!)
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You keep circling the same few niche ideas, but none of them feel quite right...and you're worried about leaving people out!
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 You have created a membership or product, (and perhaps even sold a few) but without a niche sales are slow, delivery is hard and results are mixed!
- You're secretly looking around wondering: "Do I even need a niche… or can I just help everyone?"
- Your marketing and social media feels exhausting and you never get any traction because you don’t know what to say or who you’re talking to.
Inside this free training...
Inside this free training, I’ll walk through the real foundations of niching for a digital wellness business - not just theory you’ve already heard. You’ll learn what a niche actually is (and isn’t), why online businesses struggle without one, and how the biggest wellness brands (Joe Wicks, Caroline Circuits and Happy Place Festival) quietly use niching to grow.
We’ll unpack the most common fears around niching, and I’ll share the simple method I used in my own business to move from “I could help anyone” to “I know exactly who I’m building for.”
You’ll leave with:
âś” a clear definition of what a niche means in wellness
âś” examples of real niches that are working right now
✔ clarity on your next step - whether you already have an idea… or are just starting to explore one
âś” confidence to finally move forward, rather than circle options
You don’t need a perfect niche. You just need a direction. And this training will give you one.
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👋 Welcome! I’m Caroline.
I found Pilates in my early 20s after years of struggling with chronic fatigue, and it changed everything! What started as healing became a career: I opened (and later sold) two successful studios, helped thousands locally, and built a thriving in-person business while raising my family.
But I knew there was more.
Going digital wasn’t easy. My first launches flopped. Masterclasses went empty. I posted endlessly with zero traction. (If you’ve been there, I get it.)
The turning point? Getting crystal clear on my niche, and building the right product for the right people.
Now, my online programs bring in consistent 5 figure months, and I help other wellness experts do the same.
If you're stuck in niche confusion and unsure what to build next, this training is where your clarity begins.
